Japan Agriculture & Food Business Partner

Connecting Japanese Agriculture to Global Business.

From finding the right producers to developing products and coordinating international trade, we help global businesses build sustainable partnerships with Japan's agricultural and food industries.

Your partner in sourcing, business development, and market expansion in Japan.

  • CONNECTProducers & food manufacturers
  • DEVELOPProducts & new business
  • EXPANDExport & market entry
Masayuki Momoi, founder of GREEN BENEFIT, talking with a farmer beside a vegetable field in Japan
Our founder (left) visiting a farmer in Japan
Since 1991Our founder's experience in Japanese food distribution
1,000+Farms and agricultural corporations visited by our founder
8+Countries with local partners

Who we work with

Connecting Businesses Across Borders

We work with businesses seeking reliable connections with Japan's agricultural and food industries. We do not sell small quantities to individuals.

01

Importers & Distributors

Our main partners

Sourcing quality Japanese agricultural and food products for international markets. We find suitable producers, arrange samples and coordinate terms and export.

02

Retailers & Food Businesses

Discovering distinctive products and building relationships with Japanese producers.

03

Food Manufacturers

Exploring product development, sourcing and business opportunities with Japanese partners.

04

Companies Entering Japan

Finding local business partners, distribution channels and market opportunities in Japan.

What we do

From Japanese Farms to Global Markets.

Our work goes beyond simply finding products. From Japanese food sourcing to product development, export support and Japan market entry support, we connect producers, develop business opportunities and coordinate the steps needed to bring Japanese agricultural and food products to international markets.

Walking through a tomato greenhouse in Japan to check the growing conditions

CONNECT

Japanese Producer & Food Sourcing

  • Identify suitable Japanese farmers and food producers.
  • Source products based on quality, specifications, volume and price.
  • Coordinate samples and producer communication.
  • Explore opportunities with small and mid-sized producers.
Sample bags of a protein product under development with a Japanese food manufacturer

DEVELOP

Business & Product Development

  • Explore new agricultural and food business opportunities.
  • Connect manufacturers with suitable production partners.
  • Coordinate product development and supply relationships.
  • Explore sustainable agriculture and renewable-energy-related business opportunities.

The scope of support is defined for each project.

Loading Japanese agricultural products into a shipping container for export

EXPAND

Export & International Market Development

  • Coordinate export projects from Japan.
  • Support overseas market development.
  • Prepare export documentation and coordinate customs clearance with licensed customs brokers.
  • Support overseas companies entering the Japanese market.

Why GREEN BENEFIT

Beyond Sourcing. We Understand the People Behind Japanese Food.

We don't simply search for products. We visit farms, understand producers' capabilities, and work with them to build supply relationships that can last. Our experience spans both sides of the food industry — from agricultural production to distribution and international markets.

01

Direct Connections with Producers

We have visited more than 1,000 farms and agricultural corporations across Japan, building an understanding of local producers and their capabilities.

02

Over 30 Years of Food Distribution Experience

Our founder has worked in Japanese food distribution since 1991, bringing practical knowledge of the food business and its supply chains.

03

Business Development Beyond Sourcing

We help identify opportunities, connect the right partners and develop practical business relationships.

04

International Business Perspective

We work with local partners in more than 8 countries and understand the importance of connecting Japanese producers with overseas market needs.

A Japanese tomato grower talking in his greenhouse
Listening to producers on site.
Talking with staff at an overseas food market
Understanding overseas markets first-hand.

Our network

A Network Built Around Japanese Agriculture and Food.

Our network connects different parts of Japan's agricultural and food industries. These are the areas where we can help you find partners and develop business today.

A grower talking inside a greenhouse in Japan

Japanese Agricultural Producers

  • Japanese vegetables, fruits and mushrooms
  • Rice and other agricultural products
  • Organic produce, where available
Product samples developed with a Japanese food manufacturer

Food Manufacturers

  • Processed food products
  • Product development with manufacturers
  • Private label and OEM opportunities, where available
Discussing a new project with producers inside a greenhouse

Agricultural & Food Business Development

  • New agricultural business development
  • Partnerships between producers and food manufacturers
  • Sustainable agriculture initiatives
Talking beside farm machinery under solar panels at an agrivoltaic farm

Technology & Sustainability

  • Agrivoltaics (solar sharing) — our founder advises an industry association
  • Agricultural IoT and smart farming, with partner engineers
  • Agriculture and environmental business development

Track record

Building Business Connections Across Borders.

Our experience includes projects connecting Japanese agricultural and food businesses with international markets, as well as supporting overseas companies exploring opportunities in Japan. Each project is shown with its current stage.

Completed Projects

FranceOrganic Sweet Potatoes

Project
Exporting organic sweet potatoes from a Japanese agricultural producer (Agri Create) to France.
Our Role
Producer coordination, matching and negotiation with overseas partners, and export business planning, including the use of Japanese government support programs.
Outcome
The products were exported to France.

Czech RepublicJapanese Rice

Project
Supplying Japanese rice from a Japanese agricultural producer (Agri Create) to a rice-ball deli in the Czech Republic.
Our Role
Producer coordination, matching and negotiation with the overseas partner, and export business planning, including the use of Japanese government support programs.
Outcome
The rice was exported to the Czech Republic.

TaiwanSupplements

Project
Overseas business development for Japanese supplement products (AIJ), including local sales agents.
Our Role
Producer coordination, matching and negotiation with local partners, and export business planning, including the use of Japanese government support programs.
Outcome
The products were exported to Taiwan.

Trial Projects

  • FranceTrial export of refrigerated containers (DENBA)
  • ChinaTrial sales of organic fruit via cross-border e-commerce
  • Australia → JapanTrial import of South Australian wine (Infinite)

Import Requests

  • Thailand → JapanInquiry about importing mangosteen
  • Hungary → JapanInquiry about importing Hungarian food products

Trial projects are at a test or pilot stage. Import requests are inquiries we have received; they are not completed imports.

Loading Japanese agricultural products into a shipping container bound for Europe
Loading a shipping container bound for Europe.
Checking a local shop in Taiwan
Visiting local stores in Taiwan.

Terms of business

Clear Business Terms. Practical Coordination.

Our RoleIntermediary and business coordination partner connecting Japanese producers with international buyers.
Minimum OrderBased on each producer's minimum production or sales lot.
Price TermsFOB Japan preferred. CIF / DAP may be available depending on the product, destination and shipping arrangements (Incoterms® 2020).
PaymentAdvance payment by bank transfer (T/T), subject to agreement.
Export Documentation & Customs CoordinationWe prepare export documentation and coordinate customs clearance with licensed customs brokers. We work with qualified logistics and customs professionals to support export procedures, depending on the product and destination market.
Lead TimeDepends on product availability, production capacity and harvest season. Quoted individually.
LanguagesJapanese and English.

Compliance with the import regulations of the destination country (such as import permits, food registration, labeling, food safety and quarantine requirements) is the responsibility of the importer. We provide the product information and documents available from the producer to support this process, but we cannot guarantee regulatory approval in the destination market.

How to Start

Tell us the following, and we will propose suitable producers and a quotation.

  1. Product
  2. Specifications and certification requirements
  3. Required volume
  4. Destination country
  5. Target price
Start a Business Inquiry

About us

A Business Partner Rooted in Japanese Agriculture.

Masayuki Momoi, Representative Director and CEO of GREEN BENEFIT

Masayuki MomoiRepresentative Director & CEO
GREEN BENEFIT Co., Ltd.

Many excellent Japanese producers make outstanding products, yet their potential is not always fully connected to international markets.

Since 1991, I have worked in Japanese food distribution and visited more than 1,000 farms and agricultural corporations across Japan.

My experience has taught me that successful international business begins with understanding the people, products and realities behind the supply chain.

At GREEN BENEFIT, we aim to go beyond simple transactions. We connect producers and businesses, identify new opportunities and help build practical relationships between Japan and the world.

I believe agriculture is the foundation of life, and that sustainable business can create value for producers, communities and the global environment.

We look forward to exploring new opportunities with you.

Company NameGREEN BENEFIT Co., Ltd.
Business OperationsSince April 2021
IncorporatedAugust 2023
Head OfficeSetagaya, Tokyo, Japan
Business Areas
  • Agri-food sourcing
  • Export coordination
  • International business development
  • Japan market entry support
  • New agricultural business development
External ProfileJ-GoodTech (business matching platform run by SME Support, JAPAN)
Company ProfileDownload (PDF)

Our mission

Connecting Agriculture, Food and a Sustainable Future.

We believe agriculture is the foundation of life.

Our mission is to support sustainable agricultural development, create new business opportunities and connect Japanese food producers with global markets.

Through collaboration across agriculture, food and environmental initiatives, we aim to build value that benefits producers, businesses and society.

Contact

Let's Build Business Opportunities Together.

Whether you are looking for Japanese agricultural products, seeking reliable producers or exploring business opportunities in Japan, we would be pleased to hear from you.

Tell us about your company, products, requirements and destination market. We will review your inquiry and discuss possible next steps.

Not sure where to start?

Tell us what you are looking for, and we will explore possible options with you. We welcome inquiries at every stage, from initial product sourcing to business development and market entry.

Email: momoi@green-benefit.net · Tel: +81-3-4500-5670 (Weekdays 10:00–18:00 JST)

J-GoodTech members can also contact us through our J-GoodTech profile.